Primary Logo Secondary Logo Submark Logo Mark

Your main logo may be your brand's identity but a secondary logo is the secret weapon for enhancing flexibility and brand. This is SUCH a common mistake for those of us DIYing our brand Only creating 1 or 2 versions of our logo Did you know you. Every brand needs logo variations In today's video I'm explaining why they are so important showing some client logo variation.

If your logo designs still rely on what looks cool this is the one mindset and process shift that will determine whether you stay. Have you ever looked at a logo and thought Why does this look so perfect while others just don't hit the mark In this video. We worked with Fresco to create a video for the unveiling of their new brand name and design Over the years the company has.

Logo design in 2026 is changing fast but the designers who understand strategy psychology and intentionality are still the ones.